Dynamic and self-motivated professional with more than 10 years of experience in formulating effective marketing strategies and managing digital platforms to drive customer acquisition, maximize brand value, and propel corporate success. Adept at setting marketing goals, coordinating cross-functional budgets, directing projects, and providing leadership to product launch activities. Leveraging expertise in content development and campaign management to increase brand exposure and accelerate revenue growth. Exceptional communicator and problem solver equipped with strong interpersonal skills along with an aptitude to work autonomously and in conjunction with team to achieve company-wide objectives.

Experience

Viably
Vice President, Growth Marketing | August 2021 to Present

  • As a founding team member, spearheaded the creation of the brand from inception, including name, colors, logo, messaging, and positioning

  • Created and drove iterations on investor pitch decks and talk tracks, driving to $21M in Seed funding Successfully emerged from stealth mode with a waitlist campaign that attracted over 10,000 members in five months

  • Led the website development with a focus on organic growth from launch, achieving a domain authority of 40 within six months

  • Developed positioning around educating the ecommerce market on different angles of financial literacy in small business

  • Managed a go-to-market budget for advertising, events, and content creation, that regularly adjusted based on strategic priorities, totaling $200,000 per quarter

  • Mentored and coached a team of four AEs, supporting list builds, cadences, talk tracks, and deal negotiations Spearheaded a move away from standard reliance on PPC, and developed and executed go-to-market strategies emphasizing outbound, sponsorships, and partnership tactics

  • Consolidated the company's tech stack by leading the CRM migration to Hubspot from Salesforce, saving $37,000 a year in application and tech fees

  • Owned and managed all aspects of our Hubspot CRM, building out automations, integrations, campaigns, and report development

Symphony SummitAI
Senior Director, Global Marketing | February 2021 to August 2021

  • Rebuilt the global website to focus on product storytelling–tripling website content available to the market, creating cohesive brand experience, driving prospects through a journey to conversion

  • Created a global customer campaign to garner dozens of reviews each quarter, placing the brand in G2 Leader spots

  • Launched demand generation / paid media strategy for the first time in the US on Google and LinkedIn Managed marketing budget execution and fiscal planning

  • Developed a global SEO strategy to infiltrate the crowded ITSM market with organic content
    Planned and executed US events strategy

  • Managed multiple agencies for web dev, SEO, PPC, events, and more

SolarWinds (SWI)
Senior Director, Corporate Marketing - ITSM | May 2019 - March 2021

  • Direct the marketing integration of Samanage to SolarWinds through $350 M acquisition.  

  • Lead and support cross-functional groups, including product strategy, product marketing, sales, and operations for developing strategy for GTM, customer marketing, and launch / release plans. 

  • Design and implement rebrand strategy, brand story, and communications plan for newest product in SolarWinds portfolio; launched to market six weeks’ post-acquisition. 

  • Achieve SolarWinds Service Desk five industry accolades in Q2 2020 based on peer audits and customer reviews.  

  • Oversee the variable marketing budget of $1.3 M / quarter for corporate marketing and demand generation initiatives, decision-maker for cross-functional initiatives and campaigns. 

  • Spearhead integration of operations focusing on merging Service Desk (formerly Samanage) with greater SolarWinds marketing org under one ITOM portfolio. 

Samanage
Senior Director, Marketing | December 2018 - May 2019

  • Supported organization by creating and managing a marketing budget valued over $5 M / year, securing new opportunities through public relations, and maximizing growth through demand generation activities.  

  • Boosted sales leads by generating and managing content strategy to drive SEO optimization, resulting in organic sales pipeline growth of 67% in less than one year.

  • Entrusted with the responsibility of directing brand strategy, corporate and product messaging, public relations, and customer marketing as a Corporate Marketing Leader. 

  • Oversaw team of nine content strategists, web developers, and graphic designers. Guided new team members from around organization, enhancing learning / development processes and opportunities.  

  • Handled all aspects of key communications strategies, including Series D announcement, for investor relations, strategic partnerships, new product introduction, and global events.

Director, Brand & Corporate Marketing | July 2017 - December 2018

  • Managed rebranding and repositioning of Samanage, assisted management in expanding total addressable market (TAM) by 3X, and expanded domain authority to surpass 50 through SEO, content, and public relations work.  

  • Through leadership of customer marketing campaigns, earned recognition among leading channels, including Gartner Peer Insights and G2 Crowd via Gartner's first Customer's Choice ratings and Voice of Customer report. 

  • Increased brand awareness, while driving low customer acquisition costs through creation of nurturing content, social media posts, and website content development. 

  • Rebuilt and grew marketing team from four to 16 members after 85% turnover under previous leader.

Corporate Communications Manager | October 2015 - July 2017

  • Made a major contribution in enhancing brand equity and improving product validation by fostering analyst relations with organizations like Gartner. 

  • Standardized brand messaging, corporate messaging, customer engagements, and product messaging. 

  • Interviewed customers regarding product experience; created and displayed customer success stories through videos, webcasts, and case studies. 

  • Devised communications strategy for Series C funding, as well as created partnership marketing strategies with Salesforce.

Marketing Communications Specialist | August 2014 – October 2015

  • Increased organic traffic by 99% YOY through effective blog content strategies. 

  • Composed emails and designed workflows for supporting campaigns, marketing efforts, and inbound / outbound sales development in HubSpot. 

  • Performed a multitude of activities, such as fulfilling assigned duties as a Community Manager, developing content for customer advocacy platform, administering external PR agency, writing press releases, and responding to media inquiries with stakeholders.

Ignite Social Media

Community Manager | July 2013 - August 2014

  • Served as a Brand Voice and Social Media Community Manager for Vidal Sassoon, Aussie, and other P&G beauty brands. 

  • Oversaw day-to-day activities, such as producing original copy and visual content, performing media buys, engaging online community members, and answering brand related queries. 

  • Analyzed metrics, developed strategies, and spearheaded operations as an Account Manager for Vidal Sassoon.

Global Knowledge
Marketing Communications Specialist | August 2009 - July 2013

  • Led content development for annual IT skills and salary report, the flagship content piece for lead generation

  • Supported technical instructors and companies through event coordination for onsite training opportunities

  • Created course descriptions for every technical product line, including Cisco, RedHat, IBM and HDI, through collaboration with product management and product marketing

  • Edited and scheduled content from instructors, customers, and subject matter experts for WordPress blog

  • Wrote social media content for Twitter, Facebook, and Pinterest

  • Developed content for nationally distributed press releases

  • Drove nurturing campaigns through partnership with product marketing team

  • Marketing liaison to sales and sales support team, creating and accepting feedback on customer promotions and program offerings

  • Coordinated, attended, and supported pre, during, and post event efforts for the largest corporate event of the year, Cisco Live

Education

Bachelor of Science, Journalism
Appalachian State University
2005 - 2009

Technical Proficiencies

Wordpress Slack Google Analytics

Google Business Suite Microsoft Office

Concur Hubspot Salesforce

Netsuite Trello, Asana, Basecamp

Hootsuite, Buffer iMovie